Our End-of-Year Awards: Celebrating Standout Brands & Products of 2025

Trop Awards 2025

As we wrap up the year, we wanted to recognise the brands and products that genuinely stood out. These awards are based on a mix of customer demand, sell-through, growth, and overall impact across the year - highlighting what consistently performed well and resonated with customers.

Below are our award winners:

Best-Selling Protein Powder ~ PER4M
A reliable favourite throughout the year, PER4M stood out thanks to consistent demand and an extensive range of over 40 flavours.
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Best-Selling Protein Shake ~ Optimum Nutrition
A trusted name in sports nutrition, Optimum Nutrition continued to deliver strong, repeat demand with its ready-to-drink protein shakes.
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Best-Selling Protein Bar ~ Barebells Soft Protein Bar
Flying off shelves all year, the Barebells Soft Protein Bar proved hugely popular with customers - with clear appetite for even more flavours.
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Breakout Brand of 2025 ~ Neutonic
Neutonic gained momentum quickly! Founded by James Smith and Chris Williamson the brand is showing strong growth and when you taste it you’ll see why!
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Fastest Growing Brand ~ Vitamin Well
With rising demand and clear momentum, Vitamin Well showed impressive growth throughout the year.
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Best-Selling Pre-Workout ~ ABE by Applied Nutrition
ABE remained a category leader, with its standout product which was boosted further by the launch of its Slush Puppie collaboration flavour.
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Best-Selling Energy Drink ~ C4 Performance Drink
Known for its bold flavour range, especially the collab with Millions, C4 continued to perform strongly across the energy category.
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Customer Favourite ~ EHP Labs Hydreau
Hydreau became the popular hydration choice for many customer - largely down to the great taste of the product.
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Top New Product Launch ~ Grenade Soft Core Creme Egg
A limited edition launch that delivered instant excitement as not only was it soft core but the creme egg flavour ensured it had strong uptake.
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